Deal Sheet: 2026 Bronco Heritage Edition

Kent Parsons Ford · Martinsburg, WV · VIN: 1FMEE4DP4TLB23322

Negotiation Guide

Opening Offer

$55,328

Fair Price

$56,828

Walk Away Above

$57,817

• Recent buyers paid ~$1,977 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$52,925

Est. Invoice$54,689

Holdback (est.)$1,764

MSRP (Sticker)$58,805

Asking Price$57,305

Markup-$1,500

Est. Dealer Margin on This Car$4,381

Percentile95% of inventory is priced lower

Days on Lot61 days

What Others Paid (Last 30 Days)

Cars Sold978

Avg Markup-$1,977

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory103 vehicles

Avg Markup (All Models)-$1,374

Avg Markup (Bronco)-$1,969

% Below MSRP92%

Avg Days to Sell39 days

Avg Sold Markup-$1,364

Price History

Jul 9, 2026$58,805 → $56,805(-$2,000)

Aug 6, 2026$56,805 → $57,805(+$1,000)

Aug 20, 2026$57,805 → $57,305(-$500)

Cheaper Bronco Heritage Edition Inventory

Sarasota FordSarasota, FL

-$4,000$53,41075d

Tigers FordWest Union, SC

-$4,000$54,80575d

Alpine Ford, LLCPueblo, CO

-$4,000$54,65575d

Sarasota FordSarasota, FL

-$4,000$53,90575d

Ford of KirklandKirkland, WA

-$4,000$53,41075d

Kings Ford IncCincinnati, OH

-$4,000$54,16061d

Cooper FordCarthage, NC

-$4,000$54,1600d

Northside Ford Truck Sales, Inc.Portland, OR

-$4,000$53,97075d

Sarasota FordSarasota, FL

-$4,000$51,01075d

Ford of KirklandKirkland, WA

-$4,000$51,01075d