Deal Sheet: 2026 Bronco Outer Banks

Gray-Daniels Ford · Brandon, MS · VIN: 1FMDE8BH8TLB45435

Negotiation Guide

Opening Offer

$52,700

Fair Price

$54,200

Walk Away Above

$55,280

• Recent buyers paid ~$2,160 below MSRP

Price Breakdown

Est. Dealer Cost$50,724

Est. Invoice$52,415

Holdback (est.)$1,691

MSRP (Sticker)$56,360

Asking Price$54,360

Markup-$2,000

Est. Dealer Margin on This Car$3,636

Percentile9% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold2782

Avg Markup-$2,160

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory476 vehicles

Avg Markup (All Models)-$846

Avg Markup (Bronco)-$1,683

% Below MSRP84%

Avg Days to Sell34 days

Avg Sold Markup-$1,123

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