Deal Sheet: 2026 Bronco Outer Banks

DCH Ford of Eatontown · Eatontown, NJ · VIN: 1FMDE8BH7TLA75510

Negotiation Guide

Opening Offer

$53,550

Fair Price

$55,050

Walk Away Above

$56,355

• Recent buyers paid ~$2,160 below MSRP
• Sitting 73 days (avg 41) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$51,894

Est. Invoice$53,624

Holdback (est.)$1,730

MSRP (Sticker)$57,660

Asking Price$56,160

Markup-$1,500

Est. Dealer Margin on This Car$4,266

Percentile45% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold2782

Avg Markup-$2,160

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory111 vehicles

Avg Markup (All Models)-$2,241

Avg Markup (Bronco)-$1,500

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,897

Price History

Jul 9, 2026$57,660 → $55,660(-$2,000)

Aug 6, 2026$55,660 → $56,160(+$500)

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