Deal Sheet: 2026 Bronco Outer Banks

Ford of Franklin · Franklin, TN · VIN: 1FMDE8BH5TLB44453

Negotiation Guide

Opening Offer

$48,320

Fair Price

$49,820

Walk Away Above

$50,900

• Recent buyers paid ~$2,160 below MSRP

Price Breakdown

Est. Dealer Cost$46,782

Est. Invoice$48,341

Holdback (est.)$1,559

MSRP (Sticker)$51,980

Asking Price$49,980

Markup-$2,000

Est. Dealer Margin on This Car$3,198

Percentile9% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold2782

Avg Markup-$2,160

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory408 vehicles

Avg Markup (All Models)+$249

Avg Markup (Bronco)-$1,533

% Below MSRP67%

Avg Days to Sell35 days

Avg Sold Markup-$624

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