Deal Sheet: 2026 Bronco Outer Banks

United Ford · Secaucus, NJ · VIN: 1FMDE8BH4TLB25277

Negotiation Guide

Opening Offer

$48,480

Fair Price

$49,980

Walk Away Above

$51,060

• Recent buyers paid ~$2,160 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$46,926

Est. Invoice$48,490

Holdback (est.)$1,564

MSRP (Sticker)$52,140

Asking Price$50,640

Markup-$1,500

Est. Dealer Margin on This Car$3,714

Percentile45% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold2782

Avg Markup-$2,160

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory52 vehicles

Avg Markup (All Models)-$2,582

Avg Markup (Bronco)-$2,400

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,900

Price History

Jul 9, 2026$52,140 → $50,140(-$2,000)

Aug 6, 2026$50,140 → $50,640(+$500)

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