Deal Sheet: 2026 Bronco Base

Ken Garff West Valley Ford · West Valley City, UT · VIN: 1FMDE6BH9TLB31063

Negotiation Guide

Opening Offer

$50,134

Fair Price

$51,634

Walk Away Above

$52,835

• Recent buyers paid ~$2,401 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,632

Est. Invoice$50,253

Holdback (est.)$1,621

MSRP (Sticker)$54,035

Asking Price$52,535

Markup-$1,500

Est. Dealer Margin on This Car$3,904

Percentile95% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold626

Avg Markup-$2,401

Median Markup-$2,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory290 vehicles

Avg Markup (All Models)-$2,212

Avg Markup (Bronco)-$1,758

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,541

Price History

Aug 6, 2026$52,035 → $53,035(+$1,000)

Aug 20, 2026$53,035 → $52,535(-$500)

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