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Deal Sheet: 2026 Bronco Base
Al Packer Ford Royal Palm Beach · Royal Palm Beach, FL · VIN: 1FMDE6BH9TLA86691
Negotiation Guide
Opening Offer
$41,899
Fair Price
$43,399
Walk Away Above
$44,739
- • Recent buyers paid ~$2,401 below MSRP
- • Sitting 74 days (avg 46) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$41,472
Est. Invoice$42,854
Holdback (est.)$1,382
MSRP (Sticker)$46,080
Asking Price$44,080
Markup-$2,000
Est. Dealer Margin on This Car$2,608
Percentile24% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold626
Avg Markup-$2,401
Median Markup-$2,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory258 vehicles
Avg Markup (All Models)-$1,869
Avg Markup (Bronco)-$1,909
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$1,664
Price History
Jul 9, 2026$46,080 → $44,080(-$2,000)
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