Negotiation Guide
Opening Offer
$44,074
Fair Price
$45,574
Walk Away Above
$46,775
- • Recent buyers paid ~$2,401 below MSRP
Price Breakdown
Est. Dealer Cost$43,178
Est. Invoice$44,617
Holdback (est.)$1,439
MSRP (Sticker)$47,975
Asking Price$46,475
Markup-$1,500
Est. Dealer Margin on This Car$3,298
Percentile95% of inventory is priced lower
Days on Lot0 days
What Others Paid (Last 30 Days)
Cars Sold626
Avg Markup-$2,401
Median Markup-$2,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory113 vehicles
Avg Markup (All Models)-$2,066
Avg Markup (Bronco)-$3,023
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$1,579
Cheaper Bronco Base Inventory
McCombs Ford WestSan Antonio, TX
-$4,500$39,75075d
Rusty Eck Ford, Inc.Wichita, KS
-$4,500$47,56075d
McRee Ford, Inc.Dickinson, TX
-$4,500$42,57075d
Ferrario FordElmira, NY
-$4,000$40,18010d
Lovegreen Motor CompanyPalmyra, MO
-$4,000$48,04575d
Group 1 Ford of ShreveportShreveport, LA
-$4,000$46,41075d
Mid-State Ford, LLCSummersville, WV
-$4,000$40,29075d
Sunset Ford, Inc.Sumner, WA
-$4,000$47,66075d
Quirk FordQuincy, MA
-$4,000$47,24061d
Rod Baker Ford Sls IncPlainfield, IL
-$4,000$39,43075d