This Is Already a Great Deal
Opening Offer
$40,622
Asking Price
$40,580
Max Price
$40,580
- • Recent buyers paid ~$2,401 below MSRP
- • Sitting 75 days (avg 46) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $1,318 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$40,122
Est. Invoice$41,459
Holdback (est.)$1,337
MSRP (Sticker)$44,580
Asking Price$40,580
Markup-$4,000
Est. Dealer Margin on This Car$458
Percentile22% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold626
Avg Markup-$2,401
Median Markup-$2,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory274 vehicles
Avg Markup (All Models)-$2,629
Avg Markup (Bronco)-$2,044
% Below MSRP98%
Avg Days to Sell39 days
Avg Sold Markup-$1,695
Price History
Jul 4, 2026$43,580 → $42,580(-$1,000)
Jul 9, 2026$42,580 → $40,580(-$2,000)
Cheaper Bronco Base Inventory
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-$4,500$47,56075d
McRee Ford, Inc.Dickinson, TX
-$4,500$42,57075d
Ferrario FordElmira, NY
-$4,000$40,18010d
Lovegreen Motor CompanyPalmyra, MO
-$4,000$48,04575d
Group 1 Ford of ShreveportShreveport, LA
-$4,000$46,41075d
Mid-State Ford, LLCSummersville, WV
-$4,000$40,29075d
Sunset Ford, Inc.Sumner, WA
-$4,000$47,66075d
Quirk FordQuincy, MA
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Rod Baker Ford Sls IncPlainfield, IL
-$4,000$39,43075d