Deal Sheet: 2026 Bronco Base

Clay Cooley Ford · Arlington, TX · VIN: 1FMDE6BH7TLB43812

Negotiation Guide

Opening Offer

$41,249

Fair Price

$42,749

Walk Away Above

$43,950

• Recent buyers paid ~$2,401 below MSRP

Price Breakdown

Est. Dealer Cost$40,635

Est. Invoice$41,990

Holdback (est.)$1,355

MSRP (Sticker)$45,150

Asking Price$43,650

Markup-$1,500

Est. Dealer Margin on This Car$3,015

Percentile95% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold626

Avg Markup-$2,401

Median Markup-$2,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory472 vehicles

Avg Markup (All Models)-$1,826

Avg Markup (Bronco)-$1,279

% Below MSRP100%

Avg Days to Sell41 days

Avg Sold Markup-$2,020

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