This Is Already a Great Deal
Opening Offer
$39,907
Asking Price
$39,785
Max Price
$39,785
- • Recent buyers paid ~$2,401 below MSRP
- • Sitting 75 days (avg 46) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $1,323 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$39,407
Est. Invoice$40,720
Holdback (est.)$1,314
MSRP (Sticker)$43,785
Asking Price$39,785
Markup-$4,000
Est. Dealer Margin on This Car$379
Percentile22% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold626
Avg Markup-$2,401
Median Markup-$2,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory414 vehicles
Avg Markup (All Models)-$2,198
Avg Markup (Bronco)-$1,555
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$1,911
Price History
Jul 4, 2026$42,785 → $41,785(-$1,000)
Jul 11, 2026$41,785 → $39,785(-$2,000)
Cheaper Bronco Base Inventory
McCombs Ford WestSan Antonio, TX
-$4,500$39,75075d
Rusty Eck Ford, Inc.Wichita, KS
-$4,500$47,56075d
McRee Ford, Inc.Dickinson, TX
-$4,500$42,57075d
Ferrario FordElmira, NY
-$4,000$40,18010d
Lovegreen Motor CompanyPalmyra, MO
-$4,000$48,04575d
Group 1 Ford of ShreveportShreveport, LA
-$4,000$46,41075d
Mid-State Ford, LLCSummersville, WV
-$4,000$40,29075d
Sunset Ford, Inc.Sumner, WA
-$4,000$47,66075d
Quirk FordQuincy, MA
-$4,000$47,24061d
Rod Baker Ford Sls IncPlainfield, IL
-$4,000$39,43075d