Deal Sheet: 2026 Bronco Base

AutoNation Ford Frisco · Frisco, TX · VIN: 1FMDE6BH4TLB43363

Negotiation Guide

Opening Offer

$42,639

Fair Price

$44,139

Walk Away Above

$45,340

• Recent buyers paid ~$2,401 below MSRP

Price Breakdown

Est. Dealer Cost$41,886

Est. Invoice$43,282

Holdback (est.)$1,396

MSRP (Sticker)$46,540

Asking Price$45,040

Markup-$1,500

Est. Dealer Margin on This Car$3,154

Percentile95% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold626

Avg Markup-$2,401

Median Markup-$2,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory340 vehicles

Avg Markup (All Models)-$2,012

Avg Markup (Bronco)-$1,589

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$2,043

Price History

Aug 20, 2026$44,540 → $45,040(+$500)

Cheaper Bronco Base Inventory

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-$4,500$39,75075d

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-$4,500$47,56075d

McRee Ford, Inc.Dickinson, TX

-$4,500$42,57075d

Ferrario FordElmira, NY

-$4,000$40,18010d

Lovegreen Motor CompanyPalmyra, MO

-$4,000$48,04575d

Group 1 Ford of ShreveportShreveport, LA

-$4,000$46,41075d

Mid-State Ford, LLCSummersville, WV

-$4,000$40,29075d

Sunset Ford, Inc.Sumner, WA

-$4,000$47,66075d

Quirk FordQuincy, MA

-$4,000$47,24061d

Rod Baker Ford Sls IncPlainfield, IL

-$4,000$39,43075d