Deal Sheet: 2025 Bronco Base

Rod Baker Ford Sls Inc · Plainfield, IL · VIN: 1FMDE6BH3SLB74473

Negotiation Guide

Opening Offer

$39,679

Fair Price

$41,179

Walk Away Above

$41,709

• Recent buyers paid ~$600 below MSRP
• Sitting 23 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$38,016

Est. Invoice$39,283

Holdback$1,267

MSRP (Sticker)$42,240

Asking Price$41,240

Markup-$1,000

Dealer Margin on This Car$3,224

Percentile32% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold264

Avg Markup-$600

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory169 vehicles

Avg Markup (All Models)-$646

Avg Markup (Bronco)-$500

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$444

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