Deal Sheet: 2026 Bronco Base

Courtesy Ford, Inc. · Conyers, GA · VIN: 1FMDE6BH1TLA86989

Negotiation Guide

Opening Offer

$41,749

Fair Price

$43,249

Walk Away Above

$44,590

• Recent buyers paid ~$2,401 below MSRP
• Sitting 74 days (avg 46) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$41,337

Est. Invoice$42,715

Holdback (est.)$1,378

MSRP (Sticker)$45,930

Asking Price$44,430

Markup-$1,500

Est. Dealer Margin on This Car$3,093

Percentile95% of inventory is priced lower

Days on Lot74 days

What Others Paid (Last 30 Days)

Cars Sold626

Avg Markup-$2,401

Median Markup-$2,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory360 vehicles

Avg Markup (All Models)-$1,724

Avg Markup (Bronco)-$1,605

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,634

Price History

Jul 9, 2026$45,930 → $43,930(-$2,000)

Aug 6, 2026$43,930 → $44,930(+$1,000)

Aug 20, 2026$44,930 → $44,430(-$500)

Cheaper Bronco Base Inventory

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-$4,500$39,75074d

Rusty Eck Ford, Inc.Wichita, KS

-$4,500$47,56074d

McRee Ford, Inc.Dickinson, TX

-$4,500$42,57074d

Ferrario FordElmira, NY

-$4,000$40,18010d

Lovegreen Motor CompanyPalmyra, MO

-$4,000$48,04574d

Group 1 Ford of ShreveportShreveport, LA

-$4,000$46,41074d

Mid-State Ford, LLCSummersville, WV

-$4,000$40,29074d

Sunset Ford, Inc.Sumner, WA

-$4,000$47,66074d

Quirk FordQuincy, MA

-$4,000$47,24060d

Rod Baker Ford Sls IncPlainfield, IL

-$4,000$39,43074d