Deal Sheet: 2026 Bronco Base

Morrie's Minnetonka Ford · Minnetonka, MN · VIN: 1FMDE6AHXTLB06092

Negotiation Guide

Opening Offer

$40,105

Fair Price

$41,605

Walk Away Above

$42,945

• Recent buyers paid ~$2,401 below MSRP
• Sitting 75 days (avg 46) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$39,857

Est. Invoice$41,185

Holdback (est.)$1,329

MSRP (Sticker)$44,285

Asking Price$42,785

Markup-$1,500

Est. Dealer Margin on This Car$2,929

Percentile95% of inventory is priced lower

Days on Lot75 days

What Others Paid (Last 30 Days)

Cars Sold626

Avg Markup-$2,401

Median Markup-$2,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory115 vehicles

Avg Markup (All Models)-$2,091

Avg Markup (Bronco)-$1,722

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$2,086

Price History

Jul 9, 2026$44,285 → $42,285(-$2,000)

Aug 6, 2026$42,285 → $43,285(+$1,000)

Aug 20, 2026$43,285 → $42,785(-$500)

Cheaper Bronco Base Inventory

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-$4,500$39,75075d

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-$4,500$47,56075d

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-$4,500$42,57075d

Ferrario FordElmira, NY

-$4,000$40,18010d

Lovegreen Motor CompanyPalmyra, MO

-$4,000$48,04575d

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-$4,000$46,41075d

Mid-State Ford, LLCSummersville, WV

-$4,000$40,29075d

Sunset Ford, Inc.Sumner, WA

-$4,000$47,66075d

Quirk FordQuincy, MA

-$4,000$47,24061d

Rod Baker Ford Sls IncPlainfield, IL

-$4,000$39,43075d