Deal Sheet: 2026 Bronco Base

Dave Smith Ford, LLC · Williamsville, NY · VIN: 1FMDE6AH9TLB34336

Negotiation Guide

Opening Offer

$48,139

Fair Price

$49,639

Walk Away Above

$50,840

• Recent buyers paid ~$2,401 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$46,836

Est. Invoice$48,397

Holdback (est.)$1,561

MSRP (Sticker)$52,040

Asking Price$50,540

Markup-$1,500

Est. Dealer Margin on This Car$3,704

Percentile95% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold626

Avg Markup-$2,401

Median Markup-$2,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory55 vehicles

Avg Markup (All Models)-$1,995

Avg Markup (Bronco)-$1,350

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,688

Price History

Aug 15, 2026$51,040 → $50,540(-$500)

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