Negotiation Guide
Opening Offer
$41,479
Fair Price
$42,979
Walk Away Above
$44,180
- • Recent buyers paid ~$2,401 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$40,842
Est. Invoice$42,203
Holdback (est.)$1,361
MSRP (Sticker)$45,380
Asking Price$43,880
Markup-$1,500
Est. Dealer Margin on This Car$3,038
Percentile95% of inventory is priced lower
Days on Lot10 days
What Others Paid (Last 30 Days)
Cars Sold626
Avg Markup-$2,401
Median Markup-$2,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory38 vehicles
Avg Markup (All Models)-$1,868
Avg Markup (Bronco)-$2,300
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$2,008
Price History
Aug 20, 2026$44,380 → $43,880(-$500)
Cheaper Bronco Base Inventory
McCombs Ford WestSan Antonio, TX
-$4,500$39,75075d
Rusty Eck Ford, Inc.Wichita, KS
-$4,500$47,56075d
McRee Ford, Inc.Dickinson, TX
-$4,500$42,57075d
Ferrario FordElmira, NY
-$4,000$40,18010d
Lovegreen Motor CompanyPalmyra, MO
-$4,000$48,04575d
Group 1 Ford of ShreveportShreveport, LA
-$4,000$46,41075d
Mid-State Ford, LLCSummersville, WV
-$4,000$40,29075d
Sunset Ford, Inc.Sumner, WA
-$4,000$47,66075d
Quirk FordQuincy, MA
-$4,000$47,24061d
Rod Baker Ford Sls IncPlainfield, IL
-$4,000$39,43075d