Negotiation Guide
Opening Offer
$38,321
Fair Price
$39,821
Walk Away Above
$41,156
- • Recent buyers paid ~$2,401 below MSRP
- • Sitting 75 days (avg 46) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$38,241
Est. Invoice$39,516
Holdback (est.)$1,275
MSRP (Sticker)$42,490
Asking Price$40,990
Markup-$1,500
Est. Dealer Margin on This Car$2,749
Percentile95% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold626
Avg Markup-$2,401
Median Markup-$2,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory249 vehicles
Avg Markup (All Models)-$2,260
Avg Markup (Bronco)-$1,229
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,853
Price History
Jul 9, 2026$42,490 → $40,490(-$2,000)
Aug 6, 2026$40,490 → $41,490(+$1,000)
Aug 20, 2026$41,490 → $40,990(-$500)
Cheaper Bronco Base Inventory
McCombs Ford WestSan Antonio, TX
-$4,500$39,75075d
Rusty Eck Ford, Inc.Wichita, KS
-$4,500$47,56075d
McRee Ford, Inc.Dickinson, TX
-$4,500$42,57075d
Ferrario FordElmira, NY
-$4,000$40,18010d
Lovegreen Motor CompanyPalmyra, MO
-$4,000$48,04575d
Group 1 Ford of ShreveportShreveport, LA
-$4,000$46,41075d
Mid-State Ford, LLCSummersville, WV
-$4,000$40,29075d
Sunset Ford, Inc.Sumner, WA
-$4,000$47,66075d
Quirk FordQuincy, MA
-$4,000$47,24061d
Rod Baker Ford Sls IncPlainfield, IL
-$4,000$39,43075d