Negotiation Guide
Opening Offer
$48,066
Fair Price
$49,566
Walk Away Above
$50,950
- • Recent buyers paid ~$2,447 below MSRP
- • Sitting 63 days (avg 39) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$47,102
Est. Invoice$48,672
Holdback (est.)$1,570
MSRP (Sticker)$52,335
Asking Price$49,835
Markup-$2,500
Est. Dealer Margin on This Car$2,734
Percentile25% of inventory is priced lower
Days on Lot63 days
What Others Paid (Last 30 Days)
Cars Sold644
Avg Markup-$2,447
Median Markup-$2,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell39 days
Dealer Profile
Inventory43 vehicles
Avg Markup (All Models)-$2,669
Avg Markup (Bronco)-$2,111
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$1,216
Price History
Jul 9, 2026$52,335 → $49,835(-$2,500)
Cheaper Bronco Base Inventory
Louisburg Ford Sales, Inc.Louisburg, KS
-$4,500$38,28563d
Sames Bastrop Ford, Inc.Bastrop, TX
-$4,500$47,16063d
Golden Circle Ford, ParsonsParsons, TN
-$4,500$41,57563d
Lutesville Motor CompanyMarble Hill, MO
-$4,500$41,57563d
McCombs Ford WestSan Antonio, TX
-$4,500$39,75063d
Alpha One FordLa Grange, TX
-$4,500$39,68563d
Eugene Vaughn Ford Sales, Inc.Marked Tree, AR
-$4,500$48,19563d
Reuther Ford, Inc.Herculaneum, MO
-$4,500$46,4052d
AutoNation Ford FriscoFrisco, TX
-$4,500$41,5702d
Leif Johnson Ford of ManorManor, TX
-$4,500$41,97063d