Deal Sheet: 2026 Bronco Base

Ford of Montebello · Montebello, CA · VIN: 1FMDE6AH9TLA92461

Negotiation Guide

Opening Offer

$41,244

Fair Price

$42,744

Walk Away Above

$43,945

• Recent buyers paid ~$2,401 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$40,631

Est. Invoice$41,985

Holdback (est.)$1,354

MSRP (Sticker)$45,145

Asking Price$43,645

Markup-$1,500

Est. Dealer Margin on This Car$3,015

Percentile95% of inventory is priced lower

Days on Lot68 days

What Others Paid (Last 30 Days)

Cars Sold626

Avg Markup-$2,401

Median Markup-$2,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory327 vehicles

Avg Markup (All Models)-$2,260

Avg Markup (Bronco)-$1,410

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$1,753

Price History

Jul 9, 2026$45,145 → $43,145(-$2,000)

Aug 6, 2026$43,145 → $44,145(+$1,000)

Aug 20, 2026$44,145 → $43,645(-$500)

Cheaper Bronco Base Inventory

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-$4,500$39,75075d

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-$4,500$47,56075d

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-$4,500$42,57075d

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-$4,000$40,18010d

Lovegreen Motor CompanyPalmyra, MO

-$4,000$48,04575d

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-$4,000$46,41075d

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-$4,000$40,29075d

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-$4,000$47,66075d

Quirk FordQuincy, MA

-$4,000$47,24061d

Rod Baker Ford Sls IncPlainfield, IL

-$4,000$39,43075d