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Deal Sheet: 2026 Bronco Base
Murdock Ford, Inc. · Santaquin, UT · VIN: 1FMDE6AH8TLA73142
Negotiation Guide
Opening Offer
$47,081
Fair Price
$48,581
Walk Away Above
$49,943
- • Recent buyers paid ~$2,401 below MSRP
- • Sitting 75 days (avg 46) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$46,175
Est. Invoice$47,714
Holdback (est.)$1,539
MSRP (Sticker)$51,305
Asking Price$49,805
Markup-$1,500
Est. Dealer Margin on This Car$3,631
Percentile95% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold626
Avg Markup-$2,401
Median Markup-$2,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory116 vehicles
Avg Markup (All Models)-$1,966
Avg Markup (Bronco)-$3,278
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,348
Price History
Jul 9, 2026$51,305 → $49,305(-$2,000)
Aug 6, 2026$49,305 → $50,305(+$1,000)
Aug 20, 2026$50,305 → $49,805(-$500)
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