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Deal Sheet: 2026 Bronco Base
Currie Motors Frankfort Inc · Frankfort, IL · VIN: 1FMDE6AH8TLA73030
Negotiation Guide
Opening Offer
$40,552
Fair Price
$42,052
Walk Away Above
$43,394
- • Recent buyers paid ~$2,401 below MSRP
- • Sitting 75 days (avg 46) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$40,262
Est. Invoice$41,604
Holdback (est.)$1,342
MSRP (Sticker)$44,735
Asking Price$43,235
Markup-$1,500
Est. Dealer Margin on This Car$2,974
Percentile95% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold626
Avg Markup-$2,401
Median Markup-$2,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory159 vehicles
Avg Markup (All Models)-$2,245
Avg Markup (Bronco)-$1,833
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$2,088
Price History
Jul 9, 2026$44,735 → $42,735(-$2,000)
Aug 6, 2026$42,735 → $43,735(+$1,000)
Aug 20, 2026$43,735 → $43,235(-$500)
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