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Deal Sheet: 2026 Bronco Base
AutoNation Ford Bellevue · Bellevue, WA · VIN: 1FMDE6AH8TLA45339
Negotiation Guide
Opening Offer
$48,210
Fair Price
$49,710
Walk Away Above
$51,070
- • Recent buyers paid ~$2,401 below MSRP
- • Sitting 74 days (avg 46) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$47,187
Est. Invoice$48,760
Holdback (est.)$1,573
MSRP (Sticker)$52,430
Asking Price$50,930
Markup-$1,500
Est. Dealer Margin on This Car$3,743
Percentile95% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold626
Avg Markup-$2,401
Median Markup-$2,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory123 vehicles
Avg Markup (All Models)-$2,498
Avg Markup (Bronco)-$2,875
% Below MSRP100%
Avg Days to Sell46 days
Avg Sold Markup-$2,878
Price History
Jul 9, 2026$52,430 → $50,430(-$2,000)
Aug 6, 2026$50,430 → $51,430(+$1,000)
Aug 20, 2026$51,430 → $50,930(-$500)
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