This Is Already a Great Deal
Opening Offer
$38,251
Asking Price
$37,945
Max Price
$37,945
- • Recent buyers paid ~$2,401 below MSRP
- • Sitting 74 days (avg 46) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,344 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$37,751
Est. Invoice$39,009
Holdback (est.)$1,258
MSRP (Sticker)$41,945
Asking Price$37,945
Markup-$4,000
Est. Dealer Margin on This Car$195
Percentile22% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold626
Avg Markup-$2,401
Median Markup-$2,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory122 vehicles
Avg Markup (All Models)-$1,955
Avg Markup (Bronco)-$2,214
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,467
Price History
Jul 9, 2026$39,945 → $37,945(-$2,000)
Cheaper Bronco Base Inventory
McCombs Ford WestSan Antonio, TX
-$4,500$39,75074d
Rusty Eck Ford, Inc.Wichita, KS
-$4,500$47,56074d
McRee Ford, Inc.Dickinson, TX
-$4,500$42,57074d
Ferrario FordElmira, NY
-$4,000$40,18010d
Lovegreen Motor CompanyPalmyra, MO
-$4,000$48,04574d
Group 1 Ford of ShreveportShreveport, LA
-$4,000$46,41074d
Mid-State Ford, LLCSummersville, WV
-$4,000$40,29074d
Sunset Ford, Inc.Sumner, WA
-$4,000$47,66074d
Quirk FordQuincy, MA
-$4,000$47,24060d
Rod Baker Ford Sls IncPlainfield, IL
-$4,000$39,43074d