Deal Sheet: 2026 Bronco Base

Champion Ford · Rockingham, NC · VIN: 1FMDE6AH6TLB02234

Negotiation Guide

Opening Offer

$46,529

Fair Price

$48,029

Walk Away Above

$49,390

• Recent buyers paid ~$2,401 below MSRP
• Sitting 75 days (avg 46) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$45,675

Est. Invoice$47,198

Holdback (est.)$1,523

MSRP (Sticker)$50,750

Asking Price$49,250

Markup-$1,500

Est. Dealer Margin on This Car$3,575

Percentile95% of inventory is priced lower

Days on Lot75 days

What Others Paid (Last 30 Days)

Cars Sold626

Avg Markup-$2,401

Median Markup-$2,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory43 vehicles

Avg Markup (All Models)-$2,430

Avg Markup (Bronco)-$1,500

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,615

Price History

Jul 9, 2026$50,750 → $48,750(-$2,000)

Aug 6, 2026$48,750 → $49,750(+$1,000)

Aug 20, 2026$49,750 → $49,250(-$500)

Cheaper Bronco Base Inventory

McCombs Ford WestSan Antonio, TX

-$4,500$39,75075d

Rusty Eck Ford, Inc.Wichita, KS

-$4,500$47,56075d

McRee Ford, Inc.Dickinson, TX

-$4,500$42,57075d

Ferrario FordElmira, NY

-$4,000$40,18010d

Lovegreen Motor CompanyPalmyra, MO

-$4,000$48,04575d

Group 1 Ford of ShreveportShreveport, LA

-$4,000$46,41075d

Mid-State Ford, LLCSummersville, WV

-$4,000$40,29075d

Sunset Ford, Inc.Sumner, WA

-$4,000$47,66075d

Quirk FordQuincy, MA

-$4,000$47,24061d

Rod Baker Ford Sls IncPlainfield, IL

-$4,000$39,43075d