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Deal Sheet: 2026 Bronco Base
Sunrise Ford of Fontana · Fontana, CA · VIN: 1FMDE6AH6TLA65900
Negotiation Guide
Opening Offer
$40,105
Fair Price
$41,605
Walk Away Above
$42,945
- • Recent buyers paid ~$2,401 below MSRP
- • Sitting 75 days (avg 46) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$39,857
Est. Invoice$41,185
Holdback (est.)$1,329
MSRP (Sticker)$44,285
Asking Price$42,785
Markup-$1,500
Est. Dealer Margin on This Car$2,929
Percentile95% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold626
Avg Markup-$2,401
Median Markup-$2,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory457 vehicles
Avg Markup (All Models)-$2,131
Avg Markup (Bronco)-$1,516
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,615
Price History
Jul 9, 2026$44,285 → $42,285(-$2,000)
Aug 6, 2026$42,285 → $43,285(+$1,000)
Aug 20, 2026$43,285 → $42,785(-$500)
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