Negotiation Guide
Opening Offer
$48,894
Fair Price
$50,394
Walk Away Above
$51,595
- • Recent buyers paid ~$2,401 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$47,516
Est. Invoice$49,099
Holdback (est.)$1,584
MSRP (Sticker)$52,795
Asking Price$51,295
Markup-$1,500
Est. Dealer Margin on This Car$3,780
Percentile95% of inventory is priced lower
Days on Lot0 days
What Others Paid (Last 30 Days)
Cars Sold626
Avg Markup-$2,401
Median Markup-$2,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory51 vehicles
Avg Markup (All Models)-$2,235
Avg Markup (Bronco)-$2,900
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
Price History
Jul 9, 2026$52,795 → $50,795(-$2,000)
Cheaper Bronco Base Inventory
McCombs Ford WestSan Antonio, TX
-$4,500$39,75074d
Rusty Eck Ford, Inc.Wichita, KS
-$4,500$47,56074d
McRee Ford, Inc.Dickinson, TX
-$4,500$42,57074d
Ferrario FordElmira, NY
-$4,000$40,18010d
Lovegreen Motor CompanyPalmyra, MO
-$4,000$48,04574d
Group 1 Ford of ShreveportShreveport, LA
-$4,000$46,41074d
Mid-State Ford, LLCSummersville, WV
-$4,000$40,29074d
Sunset Ford, Inc.Sumner, WA
-$4,000$47,66074d
Quirk FordQuincy, MA
-$4,000$47,24060d
Rod Baker Ford Sls IncPlainfield, IL
-$4,000$39,43074d