Deal Sheet: 2026 Bronco Base

Jack Garrett Ford, Inc. · Spencer, WV · VIN: 1FMDE6AH4TLB38729

Negotiation Guide

Opening Offer

$41,179

Fair Price

$42,679

Walk Away Above

$43,880

• Recent buyers paid ~$2,401 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$40,572

Est. Invoice$41,924

Holdback (est.)$1,352

MSRP (Sticker)$45,080

Asking Price$43,580

Markup-$1,500

Est. Dealer Margin on This Car$3,008

Percentile95% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold626

Avg Markup-$2,401

Median Markup-$2,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory20 vehicles

Avg Markup (All Models)-$1,938

Avg Markup (Bronco)-$2,400

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,636

Price History

Aug 6, 2026$43,080 → $44,080(+$1,000)

Aug 20, 2026$44,080 → $43,580(-$500)

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