Deal Sheet: 2026 Bronco Base

Mac Haik Ford Lincoln of Georgetown · Georgetown, TX · VIN: 1FMDE6AH4TLB38262

Negotiation Guide

Opening Offer

$39,454

Fair Price

$40,954

Walk Away Above

$42,155

• Recent buyers paid ~$2,401 below MSRP

Price Breakdown

Est. Dealer Cost$39,020

Est. Invoice$40,320

Holdback (est.)$1,301

MSRP (Sticker)$43,355

Asking Price$41,855

Markup-$1,500

Est. Dealer Margin on This Car$2,836

Percentile95% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold626

Avg Markup-$2,401

Median Markup-$2,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory429 vehicles

Avg Markup (All Models)-$1,415

Avg Markup (Bronco)-$1,765

% Below MSRP89%

Avg Days to Sell30 days

Avg Sold Markup-$1,658

Price History

Aug 6, 2026$40,855 → $41,855(+$1,000)

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