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Deal Sheet: 2026 Bronco Base
Murdock Ford, Inc. · Santaquin, UT · VIN: 1FMDE6AH3TLA72948
Negotiation Guide
Opening Offer
$48,299
Fair Price
$49,799
Walk Away Above
$51,160
- • Recent buyers paid ~$2,401 below MSRP
- • Sitting 74 days (avg 46) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$47,268
Est. Invoice$48,844
Holdback (est.)$1,576
MSRP (Sticker)$52,520
Asking Price$51,020
Markup-$1,500
Est. Dealer Margin on This Car$3,752
Percentile95% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold626
Avg Markup-$2,401
Median Markup-$2,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory116 vehicles
Avg Markup (All Models)-$1,966
Avg Markup (Bronco)-$3,278
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,348
Price History
Jul 9, 2026$52,520 → $50,520(-$2,000)
Aug 6, 2026$50,520 → $51,520(+$1,000)
Aug 20, 2026$51,520 → $51,020(-$500)
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