Negotiation Guide
Opening Offer
$47,644
Fair Price
$49,144
Walk Away Above
$50,345
- • Recent buyers paid ~$2,401 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$46,391
Est. Invoice$47,937
Holdback (est.)$1,546
MSRP (Sticker)$51,545
Asking Price$50,045
Markup-$1,500
Est. Dealer Margin on This Car$3,655
Percentile95% of inventory is priced lower
Days on Lot60 days
What Others Paid (Last 30 Days)
Cars Sold626
Avg Markup-$2,401
Median Markup-$2,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory198 vehicles
Avg Markup (All Models)-$442
Avg Markup (Bronco)-$1,444
% Below MSRP83%
Avg Days to Sell30 days
Avg Sold Markup-$1,282
Price History
Jul 9, 2026$51,545 → $49,545(-$2,000)
Aug 6, 2026$49,545 → $50,545(+$1,000)
Aug 20, 2026$50,545 → $50,045(-$500)
Cheaper Bronco Base Inventory
McCombs Ford WestSan Antonio, TX
-$4,500$39,75074d
Rusty Eck Ford, Inc.Wichita, KS
-$4,500$47,56074d
McRee Ford, Inc.Dickinson, TX
-$4,500$42,57074d
Ferrario FordElmira, NY
-$4,000$40,18010d
Lovegreen Motor CompanyPalmyra, MO
-$4,000$48,04574d
Group 1 Ford of ShreveportShreveport, LA
-$4,000$46,41074d
Mid-State Ford, LLCSummersville, WV
-$4,000$40,29074d
Sunset Ford, Inc.Sumner, WA
-$4,000$47,66074d
Quirk FordQuincy, MA
-$4,000$47,24060d
Rod Baker Ford Sls IncPlainfield, IL
-$4,000$39,43074d