Deal Sheet: 2026 Bronco Base

Ted Britt Fairfax Ford · Fairfax, VA · VIN: 1FMDE6AH1TLB16865

Negotiation Guide

Opening Offer

$39,384

Fair Price

$40,884

Walk Away Above

$42,085

• Recent buyers paid ~$2,401 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$38,957

Est. Invoice$40,255

Holdback (est.)$1,299

MSRP (Sticker)$43,285

Asking Price$41,785

Markup-$1,500

Est. Dealer Margin on This Car$2,829

Percentile95% of inventory is priced lower

Days on Lot63 days

What Others Paid (Last 30 Days)

Cars Sold626

Avg Markup-$2,401

Median Markup-$2,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory243 vehicles

Avg Markup (All Models)-$2,105

Avg Markup (Bronco)-$1,694

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$2,218

Price History

Jul 9, 2026$43,285 → $41,285(-$2,000)

Aug 6, 2026$41,285 → $42,285(+$1,000)

Aug 20, 2026$42,285 → $41,785(-$500)

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