Negotiation Guide
Opening Offer
$41,243
Fair Price
$42,743
Walk Away Above
$44,086
- • Recent buyers paid ~$2,401 below MSRP
- • Sitting 75 days (avg 46) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$40,887
Est. Invoice$42,250
Holdback (est.)$1,363
MSRP (Sticker)$45,430
Asking Price$43,930
Markup-$1,500
Est. Dealer Margin on This Car$3,043
Percentile95% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold626
Avg Markup-$2,401
Median Markup-$2,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory44 vehicles
Avg Markup (All Models)-$1,989
Avg Markup (Bronco)-$1,500
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$2,194
Price History
Jul 9, 2026$45,430 → $43,430(-$2,000)
Aug 6, 2026$43,430 → $44,430(+$1,000)
Aug 20, 2026$44,430 → $43,930(-$500)
Cheaper Bronco Base Inventory
McCombs Ford WestSan Antonio, TX
-$4,500$39,75075d
Rusty Eck Ford, Inc.Wichita, KS
-$4,500$47,56075d
McRee Ford, Inc.Dickinson, TX
-$4,500$42,57075d
Ferrario FordElmira, NY
-$4,000$40,18010d
Lovegreen Motor CompanyPalmyra, MO
-$4,000$48,04575d
Group 1 Ford of ShreveportShreveport, LA
-$4,000$46,41075d
Mid-State Ford, LLCSummersville, WV
-$4,000$40,29075d
Sunset Ford, Inc.Sumner, WA
-$4,000$47,66075d
Quirk FordQuincy, MA
-$4,000$47,24061d
Rod Baker Ford Sls IncPlainfield, IL
-$4,000$39,43075d