Deal Sheet: 2026 Bronco Base

West Herr Ford, Inc. · Hamburg, NY · VIN: 1FMDE6AH1TLB05073

Negotiation Guide

Opening Offer

$46,922

Fair Price

$48,422

Walk Away Above

$49,783

• Recent buyers paid ~$2,401 below MSRP
• Sitting 75 days (avg 46) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$46,031

Est. Invoice$47,565

Holdback (est.)$1,534

MSRP (Sticker)$51,145

Asking Price$49,645

Markup-$1,500

Est. Dealer Margin on This Car$3,615

Percentile95% of inventory is priced lower

Days on Lot75 days

What Others Paid (Last 30 Days)

Cars Sold626

Avg Markup-$2,401

Median Markup-$2,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory254 vehicles

Avg Markup (All Models)-$2,354

Avg Markup (Bronco)-$1,692

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,569

Price History

Jul 9, 2026$51,145 → $49,145(-$2,000)

Aug 6, 2026$49,145 → $50,145(+$1,000)

Aug 10, 2026$50,145 → $51,145(+$1,000)

Aug 13, 2026$51,145 → $50,145(-$1,000)

Aug 20, 2026$50,145 → $49,645(-$500)

Cheaper Bronco Base Inventory

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-$4,500$39,75075d

Rusty Eck Ford, Inc.Wichita, KS

-$4,500$47,56075d

McRee Ford, Inc.Dickinson, TX

-$4,500$42,57075d

Ferrario FordElmira, NY

-$4,000$40,18010d

Lovegreen Motor CompanyPalmyra, MO

-$4,000$48,04575d

Group 1 Ford of ShreveportShreveport, LA

-$4,000$46,41075d

Mid-State Ford, LLCSummersville, WV

-$4,000$40,29075d

Sunset Ford, Inc.Sumner, WA

-$4,000$47,66075d

Quirk FordQuincy, MA

-$4,000$47,24061d

Rod Baker Ford Sls IncPlainfield, IL

-$4,000$39,43075d