Deal Sheet: 2026 Bronco Base

AutoNation Ford Sanford · Sanford, FL · VIN: 1FMDE6AH1TLA80448

Negotiation Guide

Opening Offer

$40,844

Fair Price

$42,344

Walk Away Above

$43,545

• Recent buyers paid ~$2,401 below MSRP

Price Breakdown

Est. Dealer Cost$40,271

Est. Invoice$41,613

Holdback (est.)$1,342

MSRP (Sticker)$44,745

Asking Price$42,745

Markup-$2,000

Est. Dealer Margin on This Car$2,475

Percentile24% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold626

Avg Markup-$2,401

Median Markup-$2,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory194 vehicles

Avg Markup (All Models)-$1,751

Avg Markup (Bronco)-$1,500

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,548

Cheaper Bronco Base Inventory

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-$4,500$39,75075d

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-$4,500$47,56075d

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-$4,500$42,57075d

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-$4,000$40,18010d

Lovegreen Motor CompanyPalmyra, MO

-$4,000$48,04575d

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-$4,000$46,41075d

Mid-State Ford, LLCSummersville, WV

-$4,000$40,29075d

Sunset Ford, Inc.Sumner, WA

-$4,000$47,66075d

Quirk FordQuincy, MA

-$4,000$47,24061d

Rod Baker Ford Sls IncPlainfield, IL

-$4,000$39,43075d