Deal Sheet: 2026 Bronco Base

John Megel Ford · Cleveland, GA · VIN: 1FMDE6AH0TLB41255

Negotiation Guide

Opening Offer

$39,384

Fair Price

$40,884

Walk Away Above

$42,085

• Recent buyers paid ~$2,401 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$38,957

Est. Invoice$40,255

Holdback (est.)$1,299

MSRP (Sticker)$43,285

Asking Price$41,785

Markup-$1,500

Est. Dealer Margin on This Car$2,829

Percentile95% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold626

Avg Markup-$2,401

Median Markup-$2,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory212 vehicles

Avg Markup (All Models)-$1,620

Avg Markup (Bronco)-$1,375

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,281

Price History

Aug 20, 2026$42,285 → $41,785(-$500)

Cheaper Bronco Base Inventory

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-$4,500$39,75075d

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-$4,500$42,57075d

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-$4,000$40,18010d

Lovegreen Motor CompanyPalmyra, MO

-$4,000$48,04575d

Group 1 Ford of ShreveportShreveport, LA

-$4,000$46,41075d

Mid-State Ford, LLCSummersville, WV

-$4,000$40,29075d

Sunset Ford, Inc.Sumner, WA

-$4,000$47,66075d

Quirk FordQuincy, MA

-$4,000$47,24061d

Rod Baker Ford Sls IncPlainfield, IL

-$4,000$39,43075d