Deal Sheet: 2026 Bronco Base

Downtown Ford · Charleston, WV · VIN: 1FMDE6AH0TLB39635

Negotiation Guide

Opening Offer

$48,639

Fair Price

$50,139

Walk Away Above

$51,340

• Recent buyers paid ~$2,401 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$47,286

Est. Invoice$48,862

Holdback (est.)$1,576

MSRP (Sticker)$52,540

Asking Price$51,040

Markup-$1,500

Est. Dealer Margin on This Car$3,754

Percentile95% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold626

Avg Markup-$2,401

Median Markup-$2,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory73 vehicles

Avg Markup (All Models)-$1,904

Avg Markup (Bronco)-$2,429

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,877

Price History

Aug 20, 2026$51,540 → $51,040(-$500)

Cheaper Bronco Base Inventory

McCombs Ford WestSan Antonio, TX

-$4,500$39,75074d

Rusty Eck Ford, Inc.Wichita, KS

-$4,500$47,56074d

McRee Ford, Inc.Dickinson, TX

-$4,500$42,57074d

Ferrario FordElmira, NY

-$4,000$40,18010d

Lovegreen Motor CompanyPalmyra, MO

-$4,000$48,04574d

Group 1 Ford of ShreveportShreveport, LA

-$4,000$46,41074d

Mid-State Ford, LLCSummersville, WV

-$4,000$40,29074d

Sunset Ford, Inc.Sumner, WA

-$4,000$47,66074d

Quirk FordQuincy, MA

-$4,000$47,24060d

Rod Baker Ford Sls IncPlainfield, IL

-$4,000$39,43074d