Deal Sheet: 2026 Bronco Base

Mac Haik Ford of Pasadena · Pasadena, TX · VIN: 1FMDE6AH0TLB35116

Negotiation Guide

Opening Offer

$47,149

Fair Price

$48,649

Walk Away Above

$49,850

• Recent buyers paid ~$2,401 below MSRP

Price Breakdown

Est. Dealer Cost$45,945

Est. Invoice$47,477

Holdback (est.)$1,532

MSRP (Sticker)$51,050

Asking Price$49,550

Markup-$1,500

Est. Dealer Margin on This Car$3,605

Percentile95% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold626

Avg Markup-$2,401

Median Markup-$2,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory320 vehicles

Avg Markup (All Models)-$2,244

Avg Markup (Bronco)-$1,500

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$2,425

Price History

Aug 6, 2026$48,550 → $49,550(+$1,000)

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-$4,000$48,04575d

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-$4,000$40,29075d

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