Negotiation Guide
Opening Offer
$41,820
Fair Price
$43,320
Walk Away Above
$43,863
- • Recent buyers paid ~$600 below MSRP
- • Sitting 23 days (avg 11) — extra leverage
Price Breakdown
Est. Dealer Cost$39,965
Est. Invoice$41,297
Holdback$1,332
MSRP (Sticker)$44,405
Asking Price$43,405
Markup-$1,000
Dealer Margin on This Car$3,441
Percentile32% of inventory is priced lower
Days on Lot23 days
What Others Paid (Last 30 Days)
Cars Sold264
Avg Markup-$600
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell11 days
Dealer Profile
Inventory226 vehicles
Avg Markup (All Models)-$1,100
Avg Markup (Bronco)-$818
% Below MSRP100%
Avg Days to Sell7 days
Avg Sold Markup-$1,438
Cheaper Bronco Base Inventory
Korum FordPuyallup, WA
-$2,000$43,18023d
Skyline Sales, Inc.Salem, OR
-$2,000$49,04523d
Capitol FordSanta Fe, NM
-$2,000$53,51023d
Alamo FordAlamogordo, NM
-$2,000$44,16523d
Mullinax FordKissimmee, FL
-$2,000$41,18023d
Jarrett-Gordon Ford Winter HavenWinter Haven, FL
-$2,000$41,78523d
Fallon Ford-ToyotaFallon, NV
-$2,000$42,0154d
Parks Ford of Wesley ChapelWesley Chapel, FL
-$2,000$44,07523d
Laird Noller Ford, Inc.Topeka, KS
-$2,000$41,18523d
O'Meara FordNorthglenn, CO
-$2,000$44,07523d