This Is Already a Great Deal
Opening Offer
$40,465
Asking Price
$40,405
Max Price
$40,405
- • Recent buyers paid ~$2,401 below MSRP
- • Sitting 75 days (avg 46) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,319 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$39,965
Est. Invoice$41,297
Holdback (est.)$1,332
MSRP (Sticker)$44,405
Asking Price$40,405
Markup-$4,000
Est. Dealer Margin on This Car$441
Percentile22% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold626
Avg Markup-$2,401
Median Markup-$2,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory182 vehicles
Avg Markup (All Models)-$2,676
Avg Markup (Bronco)-$2,786
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$2,074
Price History
Jul 9, 2026$43,405 → $40,405(-$3,000)
Cheaper Bronco Base Inventory
McCombs Ford WestSan Antonio, TX
-$4,500$39,75075d
Rusty Eck Ford, Inc.Wichita, KS
-$4,500$47,56075d
McRee Ford, Inc.Dickinson, TX
-$4,500$42,57075d
Ferrario FordElmira, NY
-$4,000$40,18010d
Lovegreen Motor CompanyPalmyra, MO
-$4,000$48,04575d
Group 1 Ford of ShreveportShreveport, LA
-$4,000$46,41075d
Mid-State Ford, LLCSummersville, WV
-$4,000$40,29075d
Sunset Ford, Inc.Sumner, WA
-$4,000$47,66075d
Quirk FordQuincy, MA
-$4,000$47,24061d
Rod Baker Ford Sls IncPlainfield, IL
-$4,000$39,43075d