Deal Sheet: 2026 Bronco Heritage Edition

Lorenzo Ford · Homestead, FL · VIN: 1FMDE4DH8TLB19438

Negotiation Guide

Opening Offer

$53,192

Fair Price

$54,692

Walk Away Above

$55,774

• Recent buyers paid ~$2,163 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$51,170

Est. Invoice$52,875

Holdback (est.)$1,706

MSRP (Sticker)$56,855

Asking Price$54,855

Markup-$2,000

Est. Dealer Margin on This Car$3,686

Percentile3% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold1003

Avg Markup-$2,163

Median Markup-$2,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory404 vehicles

Avg Markup (All Models)-$1,735

Avg Markup (Bronco)-$2,000

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,957

Price History

Jul 9, 2026$56,855 → $54,855(-$2,000)

Cheaper Bronco Heritage Edition Inventory

Northside Ford Truck Sales, Inc.Portland, OR

-$4,000$53,97065d

O'Brien FordShelbyville, KY

-$4,000$54,30565d

Tigers FordWest Union, SC

-$4,000$54,80565d

Ford of KirklandKirkland, WA

-$4,000$53,41065d

Sarasota FordSarasota, FL

-$4,000$53,90565d

Ford of KirklandKirkland, WA

-$4,000$51,01065d

Sarasota FordSarasota, FL

-$4,000$53,41065d

Kings Ford IncCincinnati, OH

-$4,000$54,16051d

Sarasota FordSarasota, FL

-$4,000$51,01065d

Alpine Ford, LLCPueblo, CO

-$4,000$54,65565d