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Deal Sheet: 2026 Escape Active
Horn Ford, Inc. · Brillion, WI · VIN: 1FMCU9GN1TUA21908
This Is Already a Great Deal
Opening Offer
$33,112
Asking Price
$31,735
Max Price
$31,735
- • Recent buyers paid ~$4,918 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $1,377 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$32,612
Est. Invoice$33,699
Holdback (est.)$1,087
MSRP (Sticker)$36,235
Asking Price$31,735
Markup-$4,500
Est. Dealer Margin on This Car$-877
Percentile89% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold1074
Avg Markup-$4,918
Median Markup-$5,000
Best Deal-$5,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell53 days
Dealer Profile
Inventory7 vehicles
Avg Markup (All Models)-$1,571
Avg Markup (Escape)-$4,500
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$1,636
Price History
Jul 9, 2026$33,235 → $31,235(-$2,000)
Aug 6, 2026$31,235 → $32,235(+$1,000)
Aug 20, 2026$32,235 → $31,735(-$500)
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