Deal Sheet: 2026 Gladiator WILLYS '41 4X4

Rainbow Chrysler Dodge Jeep LLC · Covington, LA · VIN: 1C6PJTAG8TL172568

Negotiation Guide

Opening Offer

$50,152

Fair Price

$51,652

Walk Away Above

$53,596

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$49,986

Est. Invoice$51,652

Holdback$1,666

MSRP (Sticker)$55,540

Asking Price$55,540

Markup$0

Dealer Margin on This Car$5,554

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory121 vehicles

Avg Markup (All Models)-$1,229

Avg Markup (Gladiator)$0

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$52,790 → $55,540(+$2,750)

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