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Deal Sheet: 2026 Gladiator WILLYS '41 4X4

Brown Motors Inc · Petoskey, MI · VIN: 1C6PJTAG0TL177991

Negotiation Guide

Opening Offer
$50,710
Fair Price
$52,210
Walk Away Above
$54,175
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$50,526
Est. Invoice$52,210
Holdback$1,684
MSRP (Sticker)$56,140
Asking Price$53,390
Markup-$2,750
Dealer Margin on This Car$2,864
Percentile1% of inventory is priced lower
Days on Lot3 days

Dealer Profile

Inventory69 vehicles
Avg Markup (All Models)-$1,558
Avg Markup (Gladiator)-$1,833
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0