Deal Sheet: 2026 Gladiator WILLYS '41 4X4

Kunes Country C, Inc. · Elkhorn, WI · VIN: 1C6PJTAG7TL188289

Negotiation Guide

Opening Offer

$54,491

Fair Price

$55,991

Walk Away Above

$58,098

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$54,185

Est. Invoice$55,991

Holdback$1,806

MSRP (Sticker)$60,205

Asking Price$60,205

Markup$0

Dealer Margin on This Car$6,021

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory123 vehicles

Avg Markup (All Models)-$1,415

Avg Markup (Gladiator)$0

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$57,455 → $60,205(+$2,750)

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