Deal Sheet: 2026 Gladiator WILLYS '41 4X4

Jay Hodge Dodge Chrysler Jeep Ram · Hugo, OK · VIN: 1C6PJTAG7TL180628

Negotiation Guide

Opening Offer

$49,534

Fair Price

$51,034

Walk Away Above

$52,954

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$49,388

Est. Invoice$51,034

Holdback$1,646

MSRP (Sticker)$54,875

Asking Price$54,875

Markup$0

Dealer Margin on This Car$5,488

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory80 vehicles

Avg Markup (All Models)-$1,425

Avg Markup (Gladiator)$0

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$52,125 → $54,875(+$2,750)

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