Deal Sheet: 2026 Gladiator WILLYS '41 4X4

Kelly Jeep Chrysler · Lynnfield, MA · VIN: 1C6PJTAG7TL176157

Negotiation Guide

Opening Offer

$51,668

Fair Price

$53,168

Walk Away Above

$55,169

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$51,453

Est. Invoice$53,168

Holdback$1,715

MSRP (Sticker)$57,170

Asking Price$57,170

Markup$0

Dealer Margin on This Car$5,717

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory487 vehicles

Avg Markup (All Models)-$77

Avg Markup (Gladiator)$0

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$54,420 → $57,170(+$2,750)

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