← Vehicle Details
Deal Sheet: 2026 Gladiator WILLYS '41 4X4
Coughlin Chrysler Dodge Jeep · Marysville, OH · VIN: 1C6PJTAG7TL173002
Negotiation Guide
Opening Offer
$52,407
Fair Price
$53,907
Walk Away Above
$55,936
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$52,169
Est. Invoice$53,907
Holdback$1,739
MSRP (Sticker)$57,965
Asking Price$57,965
Markup$0
Dealer Margin on This Car$5,797
Percentile100% of inventory is priced lower
Days on Lot4 days
Dealer Profile
Inventory215 vehicles
Avg Markup (All Models)-$959
Avg Markup (Gladiator)-$250
% Below MSRP78%
Avg Days to Sell35 days
Avg Sold Markup-$84
Price History
Jul 1, 2026$55,215 → $57,965(+$2,750)
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