Deal Sheet: 2026 Gladiator WILLYS '41 4X4

Northside Chrysler Dodge Jeep Ram FIAT · Summersville, WV · VIN: 1C6PJTAG7TL170312

Negotiation Guide

Opening Offer

$51,626

Fair Price

$53,126

Walk Away Above

$55,126

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$51,413

Est. Invoice$53,126

Holdback$1,714

MSRP (Sticker)$57,125

Asking Price$57,125

Markup$0

Dealer Margin on This Car$5,713

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory149 vehicles

Avg Markup (All Models)-$1,280

Avg Markup (Gladiator)-$250

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$54,375 → $57,125(+$2,750)

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