Deal Sheet: 2026 Gladiator WILLYS '41 4X4

Russ Darrow Chrysler, Jeep, Dodge Madison · Madison, WI · VIN: 1C6PJTAG6TL183357

Negotiation Guide

Opening Offer

$51,980

Fair Price

$53,480

Walk Away Above

$55,492

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$51,755

Est. Invoice$53,480

Holdback$1,725

MSRP (Sticker)$57,505

Asking Price$57,505

Markup$0

Dealer Margin on This Car$5,751

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory193 vehicles

Avg Markup (All Models)-$854

Avg Markup (Gladiator)$0

% Below MSRP73%

Avg Days to Sell25 days

Avg Sold Markup+$243

Price History

Jul 1, 2026$54,755 → $57,505(+$2,750)

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