Deal Sheet: 2026 Gladiator WILLYS '41 4X4

Skyway Chrysler Dodge Jeep Ram of Ponca City · Ponca City, OK · VIN: 1C6PJTAG5TL171961

Negotiation Guide

Opening Offer

$51,226

Fair Price

$52,726

Walk Away Above

$54,711

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$51,026

Est. Invoice$52,726

Holdback$1,701

MSRP (Sticker)$56,695

Asking Price$56,695

Markup$0

Dealer Margin on This Car$5,670

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory57 vehicles

Avg Markup (All Models)-$1,057

Avg Markup (Gladiator)$0

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$53,945 → $56,695(+$2,750)

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